The aim of this print ad campaign is to advocate putting a stop to the use of child labour, which is one of the main missions of UNICEF.  By showing three child labourers as stone statues, and cracks in the foundation of the statues, I sought to convey the message that these should represent scenes from the past; the cracked foundation is also a metaphor for the endeavour to eventually ‘crumble’ or eliminate the use of child labourers.